VISION AND VISION

May your taste and salt be balanced, your food be delicious …

Vision

To be recognized as a salt brand and to grow by differentiation, Developing innovative products, To have a place in the kitchens of the world as the salt brand of Turkey

Mission

As a strong salt brand, our mission is the following: To make quality, delicious, healthy and innovative products. To present the best and most valuable in our category to humanity. It is to maximize the value created for our consumers, customers, suppliers and human resources.